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PRIVACY POLICY

For the website www.smart-boyz.com

At Smart Boyz, we place the highest importance on protecting the privacy of our visitors and customers.

This Privacy Policy explains the measures we take to protect your personal data when you use our website or communicate with our team.

It also explains how your personal information may be collected, used, stored, and protected.

This Privacy Policy may be updated from time to time. We encourage you to review it regularly to stay informed of any changes.

 

1. Information Collection

 

The operation of this website may require the collection and processing of the following information:

1.1 Information relating to your visits to our website, including location data, traffic data, log files, browsing information, and communication data.

1.2 Information you provide when contacting us for any reason.

1.3 Information submitted through forms available on our website, including account registration and order forms.

2. Cookies

 

Our website and certain service providers may collect information about your device to ensure the proper functioning of our services.

 

This information is used for statistical purposes only and does not personally identify you.

 

It helps us better understand how visitors use our website and allows us to improve our services and your browsing experience.

 

Cookies are small files stored on your device that retain certain information about your browsing activity.

 

You may refuse or delete cookies by changing your browser settings. However, doing so may limit access to certain features of the website.

 

Our advertising partners may also use their own cookies. We have no control over these cookies, which are governed by their own privacy policies.

 

3. How We Use Your Information

 

The information we collect is used to provide and improve our services.

 

It may be used for the following purposes:

3.1 Responding to your requests submitted through our forms or by email.

3.2 Fulfilling contractual obligations, including processing and shipping your orders.

3.3 Informing you about changes to our website, products, or services.

3.4 Sending you information about products or services similar to those you have previously purchased.

3.5 With your consent, allowing carefully selected partners to send you relevant information.

3.6 Contacting prospective customers only where consent has been provided.

3.7 Allowing you to withdraw your consent at any time.

3.8 We never disclose personally identifiable information to advertisers. Only aggregated and anonymous statistical information may be shared.

4. Storage of Personal Data

 

4.1 Some personal data may be transferred outside the European Economic Area (EEA) when necessary for hosting or processing purposes.

By using our website or placing an order, you acknowledge and accept such transfers where carried out in accordance with applicable data protection laws.

4.2 All information you provide is stored on secure servers.

Payment information is protected using encryption technologies.

4.3 While we take appropriate security measures, no transmission of data over the Internet can be guaranteed to be completely secure.

Any information you transmit is therefore at your own risk.

If you create or receive a password, you are responsible for keeping it confidential.

5. Information Sharing

Your personal data may be shared:

5.1 With companies within our corporate group (including subsidiaries, parent companies, or affiliated companies) where necessary.

 

5.2 With third parties in the following circumstances:

  • 5.2.1 In the event of the sale, merger, or transfer of all or part of our business.

  • 5.2.2 Where disclosure is required by law or by a competent authority.

  • 5.2.3 For fraud prevention, credit risk reduction, or the protection of our legal rights.

 

6. Third-Party Websites

Our website may contain links to third-party websites.

Each website has its own Privacy Policy.

We have no control over these websites and accept no responsibility for their content or privacy practices.

7. Contact Us

 

If you have any questions regarding this Privacy Policy or wish to exercise your rights concerning your personal data, you may contact us at:

Email: contact@smart-boyz.com

Website: www.smart-boyz.com

We never sell or disclose your personal contact details to third parties for marketing purposes.

Your personal information and order details are stored securely and used solely to provide our services.

We also avoid excessive marketing communications. You will only receive messages relating to your orders or, if you have given your consent, occasional updates about new products and special offers (no more than one or two communications per week).

 

8. Your GDPR Rights

In accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), you have the following rights regarding your personal data:

  • Right of access: to obtain confirmation that your personal data is being processed and to receive a copy of that data.

  • Right to rectification: to request the correction of inaccurate or incomplete personal data.

  • Right to erasure (“right to be forgotten”): to request the deletion of your personal data where permitted by law.

  • Right to restriction of processing: to request that the processing of your personal data be restricted in certain circumstances.

  • Right to data portability: to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request its transfer to another controller where technically feasible.

  • Right to object: to object to the processing of your personal data, particularly where it is used for direct marketing purposes.

  • Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before its withdrawal.

To exercise any of these rights, please contact us at:

Email: contact@smart-boyz.com

We will respond to your request within one (1) month of receiving it, unless a longer period is permitted by applicable law.

Smart Boyz processes personal data on one or more of the following legal bases:

  • the performance of a contract or pre-contractual measures (order processing, payment, shipping, and customer support);

  • compliance with legal obligations (including accounting and tax requirements);

  • our legitimate interests in operating, securing, and improving our website and services;

  • your consent, where required, including for marketing communications.

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the competent data protection authority in your country of residence. If you are located in France, the competent supervisory authority is the Commission Nationale de l’Informatique et des Libertés (CNIL).

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            © 2026 All Rights Reserved

Smart Boys is an online retailer (gay store) offering adult wellness, lifestyle and clubwear products.

Our product range includes aromatics, accessories, personal lubricants, clothing and adult toys.

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